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Brand engagement and experience in online services (title)
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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
Number of records 1, displaying
1 - 1
keyword
64
1.
Brand engagement
2.
consumer brand engagement
3.
customer brand engagement
4.
brand experience
5.
memorable brand experience
6.
online services
7.
Online video-gaming services
8.
brand
9.
brand attachment
10.
brand avoidance
11.
brand betrayal
12.
Brand commitment
13.
brand community identification
14.
brand competence
15.
brand equity
16.
brand evangelism
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand management
23.
brand origin identification
24.
brand prestige
25.
brand relationship quality
26.
Brand trust
27.
brand warmth
28.
cocreated brand value
29.
consumer-brand relationship
30.
customer-based brand equity
31.
Human-brand based marketing
32.
intra brand competition
33.
knowledge of brand origins
34.
virtual brand community
35.
active learning and engagement
36.
actor engagement
37.
affective engagement
38.
automatic clutch engagement
39.
civic engagement
40.
clutch engagement
41.
consumer engagement
42.
consumer engagement (CE)
43.
content engagement
44.
customer engagement
45.
customer engagement (behavior)
46.
customer engagement (CE)
47.
customer engagement marketing
48.
customer engagement scale
49.
customer engagement value
50.
employee work engagement
51.
engagement
52.
engagement in study
53.
influencer engagement
54.
meaningful stakeholder engagement
55.
motivation and engagement
56.
R&D engagement
57.
responsible stakeholder engagement marketing (RSEM)
58.
societal engagement
59.
stakeholder engagement
60.
Stakeholders' Blockchain Engagement
61.
student engagement
62.
travel engagement
63.
visitor engagement
64.
work engagement
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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