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Brand engagement (keyword)
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1
journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article EST
/
journal article ENG
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda Desiree
;
Sharma, Bhupesh
;
Pandey, Ritesh
;
Sanyal, Priyavrat
;
Clark, Moira K.
Journal of Product & Brand Management
2022
/
p. 293-309
https://doi.org/10.1108/JPBM-01-2021-3301
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
48
1.
Brand engagement
2.
consumer brand engagement
3.
customer brand engagement
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand community identification
10.
brand competence
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand origin identification
19.
brand relationship quality
20.
Brand trust
21.
brand warmth
22.
cocreated brand value
23.
consumer-brand relationship
24.
customer-based brand equity
25.
Human-brand based marketing
26.
intra brand competition
27.
knowledge of brand origins
28.
memorable brand experience
29.
virtual brand community
30.
actor engagement
31.
automatic clutch engagement
32.
civic engagement
33.
clutch engagement
34.
consumer engagement
35.
consumer engagement (CE)
36.
content engagement
37.
customer engagement
38.
customer engagement (behavior)
39.
customer engagement (CE)
40.
customer engagement scale
41.
customer engagement value
42.
engagement
43.
engagement in study
44.
motivation and engagement
45.
R&D engagement
46.
societal engagement
47.
stakeholder engagement
48.
work engagement
author
1
1.
Brand, Ruth
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