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brand experience (keyword)
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1
journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
Research in economics and business : Central and Eastern Europe
2014
/
p. 5-28 : ill
journal article
3
journal article EST
/
journal article ENG
Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
;
Rahman, Zillur
Journal of retailing and consumer services
2019
/
p. 277-285
https://doi.org/10.1016/j.jretconser.2019.05.018
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
4
journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
5
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
6
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 6, displaying
1 - 6
keyword
50
1.
brand experience
2.
memorable brand experience
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
Brand trust
20.
brand warmth
21.
cocreated brand value
22.
consumer brand engagement
23.
consumer-brand relationship
24.
customer brand engagement
25.
customer-based brand equity
26.
Human-brand based marketing
27.
intra brand competition
28.
knowledge of brand origins
29.
virtual brand community
30.
consumer experience
31.
customer experience
32.
Customer experience (CX)
33.
experience
34.
experience economy
35.
experience marketing
36.
experience pyramid
37.
experience pyramid model
38.
gamification experience
39.
human experience
40.
Husserl and dialogical reconstruction of experience
41.
learning experience
42.
meaningful experience
43.
patient experience
44.
Peirce and dialogical reconstruction of experience
45.
place experience
46.
planners’ experience
47.
stakeholder experience
48.
teaching experience
49.
user experience
50.
value-in-experience
author
1
1.
Brand, Ruth
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