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customer-based brand equity (keyword)
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1
journal article EST
/
journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
/
p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
Article at Scopus
Article at WOS
journal article EST
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journal article ENG
2
journal article EST
/
journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
57
1.
customer-based brand equity
2.
brand equity
3.
customer brand engagement
4.
Human-brand based marketing
5.
efficiency and equity of education
6.
equity
7.
equity markets
8.
housing equity withdrawal
9.
brand
10.
brand attachment
11.
brand avoidance
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
Brand engagement
16.
brand evangelism
17.
brand experience
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand relationship quality
24.
Brand trust
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-brand relationship
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
32.
bank-customer relationships
33.
customer activity cycle
34.
customer advocacy
35.
customer cocreation
36.
customer compatibility level
37.
customer engagement
38.
customer engagement (behavior)
39.
customer engagement (CE)
40.
customer engagement scale
41.
customer engagement value
42.
customer experience
43.
Customer experience (CX)
44.
customer installation
45.
customer journey
46.
customer knowledge sharing
47.
customer learning
48.
customer loyalty
49.
customer loyalty intent
50.
customer relationship management (CRM)
51.
customer satisfaction
52.
customer service quality
53.
customer trust
54.
customer value
55.
customer values
56.
perceived customer value theory
57.
student-customer orientation
author
1
1.
Brand, Ruth
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