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customer brand engagement (keyword)
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journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
Number of records 1, displaying
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keyword
66
1.
customer brand engagement
2.
Brand engagement
3.
consumer brand engagement
4.
customer-based brand equity
5.
customer engagement
6.
customer engagement (behavior)
7.
customer engagement (CE)
8.
customer engagement scale
9.
customer engagement value
10.
brand
11.
brand attachment
12.
brand avoidance
13.
brand betrayal
14.
Brand commitment
15.
brand community identification
16.
brand equity
17.
brand evangelism
18.
brand experience
19.
brand identity
20.
brand inauthenticity
21.
brand love
22.
brand loyalty
23.
brand origin identification
24.
brand relationship quality
25.
Brand trust
26.
cocreated brand value
27.
consumer-brand relationship
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
actor engagement
34.
automatic clutch engagement
35.
civic engagement
36.
clutch engagement
37.
consumer engagement
38.
consumer engagement (CE)
39.
engagement
40.
engagement in study
41.
motivation and engagement
42.
R&D engagement
43.
societal engagement
44.
stakeholder engagement
45.
work engagement
46.
bank-customer relationships
47.
customer activity cycle
48.
customer advocacy
49.
customer cocreation
50.
customer compatibility level
51.
customer experience
52.
Customer experience (CX)
53.
customer installation
54.
customer journey
55.
customer knowledge sharing
56.
customer learning
57.
customer loyalty
58.
customer loyalty intent
59.
customer relationship management (CRM)
60.
customer satisfaction
61.
customer service quality
62.
customer trust
63.
customer value
64.
customer values
65.
perceived customer value theory
66.
student-customer orientation
author
1
1.
Brand, Ruth
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